merchandise
A continuation of the University of Waterloo's Faculty of Arts mascot series. This adorable boar, fondly known as Porcellino is demonstrating how he spends his year. 
Designed strategically for use on t-shirts, pins, and on a poster.
Year: 2020
Client: Faculty of Arts, University of Waterloo

step one: define
Character Inspiration (Porcellino as Statue and Mascot)
Character Inspiration (Porcellino as Statue and Mascot)
To truly create a thoughtful and coherent design, it was important to understand the University of Waterloo's Faculty of Art's brand and learn about their mascot. 
Unconventional to some other academic programs, the Faculty of Arts positions themselves as a fun, creative program. These qualities needed to be reflected in the design. 
step two: sketch & mock-up
As this design was created for enamel pins, t-shirts, and as a poster, the sketches needed to be conscious to these demands.
March, April, May
March, April, May
June, July, August
June, July, August
September, October, November
September, October, November
December, January, February
December, January, February
Each Porcellino was sketched with the physical enamel pin restrictions and limitations in mind, while adding a fun background that would look amazing when printed on the charcoal grey t-shirts. 
In these sketches, each Porcellino maintains a consistent element (his face and body), with the added fun elements in his attire and background. 
step three: design
These are the final Porcellino designs created as vectors in Adobe Illustrator. 
The predominance of yellow/black, and orange was decided as they represent the University of Waterloo's and Faculty of Arts' brand colours, respectively. 
New Year's Mascot
New Year's Mascot
Valentine's
Valentine's
St. Patrick's
St. Patrick's
Earth Day
Earth Day
Rainy Day
Rainy Day
Pride
Pride
Canada's Day
Canada's Day
BBQ
BBQ
Back to School
Back to School
Oktoberfest
Oktoberfest
November
November
Hockey
Hockey
step four: expand
Now, this design can be used for lapel pins, t-shirts, posters, stickers, or even a future marketing campaign! 
With the vector files in their hands, the University of Waterloo's Faculty of Arts have limitless possibilities of use for these designs. 
Year of Porcellino Poster
Year of Porcellino Poster
Porcellino Seasonal T-Shirts
Porcellino Seasonal T-Shirts
Vinyl Stickers of Earth Day Porcellino
Vinyl Stickers of Earth Day Porcellino