A professional and practical brand designed for a business consultant with clients across North America.
Define
A passionate, creative hairstylist, Jennifer is the gal that clients can depend on to guide them to their hair goals.
Jennifer wanted to develop her brand with business cards, and an online presence, including a website and a shop to sell her own product line.
AUDIENCE
Jennifer works in an upscale salon in Toronto, primarily servicing women with their balayage, highlights, and stylish cuts.
COLOUR PALETTE
Working with high-end, primarily feminine clients, the colour palette evolved to a bold & blush palette for a friendly, confident, and clean look.
ADJECTIVES
Feminine, Confident, Friendly, Precise, Clean
Sketch & Prototype
Building off of the Jennifer's existing business cards, the initial website mockup kept the clean neutral, greyscale palette.
Design
After additional revisions and iterations, some more colour was incorporated into the website design to reflect the fun, friendly and feminine personality that Jennifer (and her brand) embodied to help attract the right clientele.
As Jennifer builds out her clientele and product offerings, she will be set with a stronger brand to support her growth.
