This minimalist website was designed for a private practice therapist supporting young adults across the Greater Toronto Area.
"Christie is a combination of creativity, pragmatism and professionalism...
In my experience working with her, she has the ability to understand my vision for the website, my personal branding, and develop high quality work that went beyond my expectations."
- Harry Au
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Define
After a year of working as a therapist, Harry was looking to redefine his brand for an older target audience. He wanted to maintain a similar calming feeling that his existing site had, but refined to a more matured visual identity
AUDIENCE
Working in the Greater Toronto Area, Harry is looking to support the mental health of young to middle aged adults.
COLOUR PALETTE
In maintaining the calming colour palette, we opted to keep the cooler-toned colour palette, but darkened the tones to create a greater sense of maturity, authority and trust.
ADJECTIVES
Trustworthy, Approachable, Calming
Sketch & Prototype
After creating the user personas for Harry's potential clients, I revisited the client's goals and journey and examined the users' experience to optimize the website design to best address their pains.
Following this analysis, I reviewed the existing information on Harry's site, and developed an information hierarchy based on the customer's journey and designed a new website prototype.
Design
After some adjustments to the mockup, I recreated all of the design elements on Wix to build out the final version of the website.
