A professional and practical brand designed for a business consultant with clients across North America.
Define
AUDIENCE
May Lui provides consulting services for businesses of all sizes to support and improve their internal training practices.
COLOUR PALETTE
Working with small and large businesses, the design needed to communicate authority and progress. With that in mind, the palette chosen included two brighter colours that are often associated with trust to complement some of the neutrals.
ADJECTIVES
Professional, Progressive, Diversity, Reliable
Sketch & Prototype
After a few revisions, May Lui landed on a logo that embodied a sense of trust, progress, and reliability that she was seeking in the brand refresh.
With the logo and brand guidelines completed, the initial website prototypes were designed, keeping in mind the customer journey for May's clients.
Design
With May's audience, it was important that the information that was the most important for her clientele was easy to find and the user experience was seamless.
Following the launch of the new brand and website, May has seen a significant increase in client conversion and business growth.
